The Rules of the Game.
A highly innovative VR music video from acclaimed hip-hop duo Run The Jewels. Directed by Oscar-nominee Peter Martin, the experience features provocative and poignant story lines from Killer Mike and El-P dramatically realized inside a cinematic 360 landscape. Emotionally charged, visually powerful, and a perfect accompaniment to the band’s stirring track.
“For my part, being able to take on the role of the army recruiter as well as the shadowy, military industrialist style puppet master was the task, but being able to communicate directly and confrontation-ally with the viewer was what made the VR aspect exciting. We wanted the viewer to feel a connection to the characters in the song that they couldn’t if they weren’t looking right in to their eyes and feeling like they were in the same physical space. There is an emotional connection that comes with your brain feeling like you are actually in front of someone that cant be replicated in a regular two dimensional medium.” – El-P (Run The Jewels)
“They just floored me. They were doing this socially and politically driven rap music that I didn’t know even existed anymore. It reminded me of the glory days of hip hop like Grandmaster Flash. I wanted a band and a song that would tell a story and they seemed perfect. The visual reference I first gave was the fight scenes from Raging Bull. I think in terms of story telling the project opens up a whole new genre. This idea that you can have multiple stories going on, multiple angles of the same narrative, all running in parallel. I love that depth of story telling that’s happening.” -Peter Martin, Director